WORLD SNOWBOARD DAY CHINA

– 3rd CHINA EDITION –

SAVE THE DAY!

We invite you to celebrate the World Snowboard Day 2011 on Sunday, December 18th 2011!

World Snowboard Day (WSD) is the largest snowboard event in the world!

Wang Lei, Chinas top snowboarder, once again patrons World Snowboard Day in China and lends his valuable insights and influence towards the event for an even greater success.

All seven participating resorts will grant free access for all snowboarders, the program and WSD activities vary from resort to resort.

The movie line up boasts international productions that are premiering in China including Absinthe Films TWEL2VE and True Color Films SNOW CONES AND COTTON CANDY.

World Snowboard Day is a unique concept of snowboarding, a free and open day to celebrate snowboarding everywhere in the world. This year more than 33 winter sports resorts in 14 countries will organize a variety of free activities in which everyone and anyone can participate.

Whether you’re a beginner or an expert rider, whether you’re as agile as a mountain goat or more like a moose, the international snowboard community (federations, ski areas, clubs, shops, pro riders, associations and brands) have brewed up an unbelievable program for you: free lessons for newcomers, contests, demonstrations, equipment tests, film viewings, parties and concerts, all in a festive, warm and welcoming atmosphere!

EuroSIMA, WSF, Outdoor Sports Valley – who are organizing the event – have doubled their efforts each and every year so that snowboard fever is caught by as many people as possible. As of last year they have joined forces with two additional very important partners, SnowSports Industries America and Core Power Asia, in order to reinforce World Snowboard Day’s presence in North America and Asia. The goal is to offer everyone the opportunity to participate in this one-of-a-kind day in order to discover (for free!) the joys of snowboarding.

The World Snowboard Day China 2011 venues are:

Beijing Area

Wanlong, www.wlski.com

Northern China

Beidahu, www.bdhski.com

Anshan, 鞍山千山滑雪场, www.ashxc.com

Changchun Lianhuashan, 长春莲花山滑雪场, www.lhsski.com

Tonghua Jinchang, 通化金厂滑雪场

Yanji, 吉林延吉雪山飞狐

Western China

Xinjiang Tianchi, www.xj8888666.com

And a treat for all of Hainan’s boardsport enthusiasts is a special World Snowboard Day movie night on SATURDAY December 17th through Sunday the 18th at Sanya’s Dolphin Sports Bar & Grill, www.sanyadolphinbar.com!

Absinthe Films presents

twel2ve

This year’s Absinthe Films Release twel2ve gives you a good amount of shredding in Canada and the US!

Riders: Bode Merrill, Gigi Rüf, Dan Brisse, Nicolas Müller, Sylvain Bourbousson, Wolfgang Nyvelt, Romain DeMarchi, JP Solberg, Annie Boulanger, Lucas Debari, Johnnie Paxson, Mat Schaer.

Countries visited: Canada (BC), USA (SLC, Jackson Hole, Mt.Baker, Alaska), Sweden, Turkey, Russia

Sickest sessions: Bode Merrill was on fire wherever he went this year!

www.absinthe-films.com

True Color Films presents

Snow Cones and Cotton Candy

Riders: Lisa Filzmoser, Nicholas Wolken, Rene Schnöller, Alvaro Vogel, Michi Zirngibl, Nejc Ferjan, Dominic Brunner und Mario Käppeli

Filmed, edited and directed by Richard Prendergast

Countries visited: Japan, Canada, Switzerland, Austria, Italy

Sickest sessions: Night riding in Niseko. The whole crew (also our filmer/editor Richard Prendergast and Rudi our photodawg) shredding waist deep pow for a couple of hours. Check out our Happy Riding clip JAPOW : http://vimeo.com/20360525

www.truecolorfilms.com

About Core Power Asia

Core Power Asia is a pioneering full service agency operating in the fine arts, lifestyle, sports and luxury destination sectors in Asia and overseas. We offer you communication and advertising services under one roof with a global network of agencies and professionals ready to make things happen! Get to know us online at www.corepowerasia.com!

Information on WORLD SNOWBOARD DAY and all things concerning action sports in China is available from

Miriam Deller

Director / Core Power Asia Ltd

[m] (86) 150 1152 7797 [e] office@corepowerasia.com

www.corepowerasia.com  www.corepowermedia.com  www.skatedeckart.com  www.wanglei.asia